Always a bit surreal seeing your work out in the wild.

I shot these promo images for Schick recently. I couldn’t really discuss the shoot until it hit the shelves, and now it’s one of those things, you’re walking through a store or scrolling online and there it is. Quietly doing its job.

This one really came down to how we treated the chrome.

For the first setup, we built everything around the Karl Taylor light cone. The idea was to soften and wrap the reflections, so the chrome looked clean and uniform, controlled, polished, with no harsh transitions. It simplifies everything and lets the product feel premium without distraction.

Second setup went the opposite direction.

We stripped the diffusion out completely and let the light hit hard. Sharper highlights, more contrast, leaning into the chrome instead of taming it.

That’s also where things got… fun…

… because the hardest part about shooting chrome with no diffusion, is it reflects everything. The entire studio, every stand, every wall, every questionable life decision, you see it all. Nothing hides.

So it turned into a constant game of control:

• moving flags inch by inch

• building negative fill exactly where we needed it

• shaping reflections instead of trying to eliminate them

These actions had to be redone every time we turned the razor, because as mentioned chrome reflects everything.

There are a lot more images from this shoot still to come, but I’ll have to wait until Schick rolls them out in their Campaigns.

Big shoutout to the team at Arc and Crown who were there with me every step of the way. Vanessa is without a doubt the most organized and best producer I have ever worked with in my career.

And a special mention to Tatiana; who put up with me, as day two was all about those hard chrome shots, and she was right there moving flags, holding black boards, working her hardest to remove every speck of dust off the chrome, in truth, saving hours of editing just on that alone, helping dial in those reflections until everything lined up just right.

That’s the part people don’t really see. You’re not lighting the product, you’re lighting what it reflects.

Simple setup on paper. Not so simple in practice.